.jpg "Image") Apparel Company Launches New Brand Campaign and Introduces Outdoor Product Line
Specialized High-Performance Gear Features Revolutionary SilverMax® Technology and Comprehensive Layering System Designed for the Demanding Expert
READING, PA – For over one hundred years, Medalist has been committed to outfitting adventurous men and women who demand the highest level of performance from their gear. Now, Medalist is relaunching their brand and expanding into the Outdoor category with a new product line and cutting-edge layering system.
Medalist has partnered with Philadelphia-based branding agency 160over90 for this complete brand relaunch. The new brand look and feel affirms Medalist’s promise to provide the superior performance, technology and edge needed to face any active endeavor. In addition to their Hunt line, Medalist now offers a full range of Outdoor apparel that employs their exclusive SilverMax technology and a new, integrated layering system.
.jpg "Image") Medalist’s SilverMax technology is the “New Standard,” created by integrating pure silver fibers into every garment, which eliminates odor before it has a chance to begin, and consistently regulates your body temperature for ultimate comfort in any condition.
Adding to the effectiveness of Medalist gear is its’ unique layering system. Each layer works in conjunction with SilverMax technology to create ideal comfort and performance levels in any condition ― in blizzards and blazing heat. Products available range from lightweight to heavyweight and include crews, tees, windshirts, pants, jackets and fleece vests.
“Medalist has always been focused on providing the most effective, high-performance apparel for sports enthusiasts. Our new brand reinforces that goal.” said David Ferguson, President and CEO, Medalist. “From hunters to rock climbers to long-distance runners, demanding experts can depend on Medalist for the best in active apparel.”
New catalogs fully detailing Medalist’s Hunt and Outdoor product lines will be released in fall 2009.
About MEDALIST
MEDALIST® is a leading producer of high performance technical apparel featuring SilverMax® technology. Their engineered products provide innovative solutions that enhance performance and comfort in all conditions for a wide range of consumers in the Hunt, Outdoor, Athletic, and Tactical markets. Today, world-class athletes, hunters, outdoor enthusiasts and NASA astronauts wear MEDALIST products. MEDALIST is committed to providing apparel with the highest level of performance and comfort to help the demanding expert achieve their best in the moment that counts.
For more information please visit www.medalist.com/ |
.jpg&contenttype=jpeg "In This Issue")
 (125 x 78).jpg "Image")
Make Homepage
