NEWTOWN, Conn.—The National Shooting Sports Foundation (NSSF) announced the launch of its new online NSSF Marketplace buyers guide. Available on NSSF's Web sites, this unique directory enables NSSF's members and other professionals involved with the shooting sports and hunting industries to locate the industry-specific products and services they need. The buyers guide can be found on www.nssf.org and other association-supported sites, including www.huntandshoot.org, www.wingshootingusa.org, www.wheretoshoot.org, www.huntinfo.org and www.stepoutside.org.

The NSSF Marketplace is a powerful search engine that continually indexes the Web sites of all companies represented in the directory. Visitors can easily locate products and services unique to the industry without the clutter of a general Internet search. Within the NSSF Marketplace, users have the option of performing keyword-driven searches that mirrors traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.

With the downloadable desktop search application, users have the ability to search for products and services directly from a small search window on their desktops, making the search process as convenient and time-efficient as possible. The NSSF Marketplace also includes a Request for Information (RFI) tool, enabling users to contact a group of suppliers with one click of a button.

"NSSF is pleased to provide the NSSF Marketplace not only to our members, but to all facets of the shooting sports and hunting community," said Doug Painter, NSSF president. "Shooting, hunting, and outdoor sports professionals and enthusiasts worldwide will be able to easily find the products and services they need by using this powerful search engine."

NSSF partnered with MultiView, Inc, an Irving, Texas-based publisher of industry-specific search engines and supplier directories, to develop the NSSF Marketplace. "NSSF recognizes the benefits of closely aligning members with suppliers," said Dan Maitland, MultiView President. "The NSSF Marketplace saves professionals an incredible amount of time as they seek products and services unique to the shooting sports and hunting industries."

ABOUT NSSF: NSSF, founded in 1961, is the trade association for the firearms and recreational shooting sports industry and promotes the safe ownership and responsible use of products its members make and sell. For more information, visit www.nssf.org. 

ABOUT MULTIVIEW: MultiView Inc. is the leading publisher of Online Supplier Directories (OLSD) for associations. It is a privately held corporation headquartered in Irving, Texas.