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Field & Stream Licenses Dick's Sporting Goods |
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The Field & Stream Licenses Company announced that it has signed an exclusive, long term agreement with Dick's Sporting Goods in three core outdoor categories including fishing, hunting and camping gear and technical apparel.
Field & Stream products will be sold exclusively at the chain's 309 stores and through its e-commerce site, http://www.dickssportinggoods.com/.
"Field & Stream has been the "original outfitter" for the authentic outdoor experience for 136 years," said Mike Tewey, President of Field & Stream Licenses. "We are delighted that Dick's will now offer an extensive selection of genuine Field & Stream trademark products for all members of the family that are both high quality and affordable."
"We are pleased to be able to make our stores the exclusive destination for such a broad range of outdoor apparel, footwear and equipment all under the Field & Stream label," said Jeffrey R. Hennion, Senior Vice President & Chief Marketing Officer of Dick's Sporting Goods. "Field & Stream reinforces to our customers the authenticity of the experience we deliver every day throughout our merchandise assortment, given its storied history as the original outfitter for the authentic outdoor experience."
Field & Stream Licenses was acquired in September 2006 by a private investment group led by Mike Tewey, Larry Martin and Barry Sternlicht, CEO of Starwood Capital. The company owns 115 U.S. and international trademarks covering 600 products in 43 countries including China, Japan and the European Union.
Field & Stream Licenses is interested in identifying additional licensing opportunities with quality manufacturers both domestically and internationally. The company is also engaged in outdoor real estate projects worldwide, including branded resorts, time-share properties, camp grounds, and vacation clubs.
Dick's Sporting Goods, Inc. (NYSE:DKS) is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of May 5, 2007, the Company operated 309 stores in 34 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, a multi-channel golf specialty retailer, with 75 stores in 28 states, ecommerce websites and catalog operations. |
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