August 31st - Hartford, Connecticut - USFA President and CEO, Douglas F. Donnelly, announced today announces the creation of a new strategic division within USFA. Hartford's largest gunmaker, the new division covers all standard factory products in a move sure to bolster consumer deliveries and foster an increased demand for U S FAcore products .

" The expansion of our manufacturing facilities to support our designated factory products is meaningful because it represents USFA's increasing focus on deliveries for our dealers and the nationwide markets we serve." ... said Donnelly.

This new division gives us the flexibility to allow USFA's Custom Gun Shop to showcase its time consuming and unique handwork skills - we have the most experienced crafts men and women in the world - and still deliver quality at every level of the USFAproduct line experience.

The new factory products division will include the well known RODEO® brands including a new model, the 'RODEO II,'introduction slated for late 2007, a newly restyled COWBOY® and the U S FASingle Action revolver line. 

Mr Mark Roberts has been appointed to the new position of - Vice President of Marketing .

M r. Mark Roberts, at Colt's for nearly 10 years, most recently in the position as Director of Sales and Marketing, will now step into the role as Vice President of Marketing at USFA.

" Mark is being brought on board to aid in the implementation of a new strategy designed to bring U.S. Fire Arms to a new level within the industry, "said Doug Donnelly, President of USFA. " We are very pleased that Mark is joining USFA. His talent and energy is well known and his experience will guide the introduction of new products in the firearms market."

Prior to working at Colt's, Mark worked for Johnson &Johnson, Inc., (JNJ) for 23 years holding various positions in manufacturing, human resources and organizational development.

Mark is a graduate of Albertus Magnus College and holds an associates degree. Mark and his wife Carol reside in Bristol, CT. We are excited and extremely pleased by Mark's availability to join the USFAf a m i l y.