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Protective Optics, Inc., Industry Leader in Protective Eyewear, Changes Corporate Name To Wiley X, Inc.
After more than two decades spent developing Wiley X innovative eyewear for the civilian, military and law enforcement markets, Protective Optics, Inc. has changed its name to Wiley X, Inc. Formerly known as Wiley X Eyewear by Protective Optics, Inc., the company has worked diligently to raise brand awareness within each of its target market segments — successfully increasing market share in each
division. With the Wiley X brand gaining momentum, the company is focused on a unified front — thus the official change of its corporate name from Protective Optics, Inc. to Wiley X, Inc.
“We recently celebrated our 20th anniversary, and it’s been an honor to consistently set the benchmark for safety, style, quality and versatility in such a wide variety of key markets,” says Vice President of Sales, Myles J. Freeman. “Wiley X may have built its foundation as a provider of protective eyewear for the military, but the brand has grown to now resonate among enthusiasts within industries such as fishing, snowboarding, motorcycles, NASCAR, hunting, law enforcement and casual wear. We are thrilled to officially incorporate the company’s new name.”
With increasing consumer demands for high quality products, leveraging the Wiley X Eyewear into the retail market was a smooth transition — the eyewear protection required by industry professionals is ideal for those who participate in other high impact outdoor sports and activities. Further emphasizing the versatility of the product lines, many Wiley X models can be fitted to the wearer’s prescription.
Based in Livermore, California, Wiley X, Inc. is a family owned and operated organization that continually stays on the forefront of optical technology. With more than 60 employees and looking to expand its 20,000 square foot facility in Livermore, as well as the recent addition of a 6,000 square foot European division facility in Vemb, Denmark, Wiley X provides its customers with state-of-the-art products and superior customer service.
For more information on Wiley X Eyewear, contact Wiley X, Inc. at 7491 Longard Rd., Livermore, CA 94551 (800) 776-7842 • Or visit the company’s website at www.wileyx.com |
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