Beretta USA Corp. Appoints Director of Sales-Dealers
ACCOKEEK, MD (May 29, 2007) — Beretta USA Corp. announced today that Rob Viner has been promoted to the position of Director of Sales – Dealers, effective immediately. In his new capacity, he will continue to report to Patrick McDonald, Vice President – Sales & Marketing. Mr. Viner joined Beretta USA Corp. in 1997 as a Commercial Field Sales Representative. Most recently he held the position of South East Commercial Regional Business Development Manager. At the Beretta National Sales Meeting Awards Banquet held prior to the 2007 SHOT Show, Rob was recognized with the coveted Beretta Trident Ring for being named the “2006 Regional Business Development Manager of the Year.” “Rob Viner has been instrumental in helping Beretta USA grow our sales in the south central area of the country and in meeting the needs of an expanding customer base,” noted Patrick McDonald. “Rob’s prior sales and sales management experience will play an important role in working to expand and grow our market share with our Beretta Dealer network.” Viner will also assist Ms. Donna Lane, Divisional Merchandise Manager, in the selection for dealers and the expansion of the Beretta Shop-in-Shop program, which highlights and emphasizes the Beretta brand to the end user at the dealer level with fixtures and merchandising for Beretta firearms, apparel and accessories. Beretta established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information visit www.berettausa.com. |
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