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.jpg "Image") New Shotgun Marketing Manager, Marketing Changes at Beretta USA
ACCOKEEK, MD (May 14, 2008) — Beretta USA Corp. today announced the appointment of Mike Vrooman to the position of Marketing Manager – Shotguns. Mike, who has been with Beretta USA Corp. since March 2007, was most recently the Commercial Field Sales Representative for the Northeast. In his new capacity, he will be responsible for the marketing of the entire Beretta Semi-Auto and Over/Under shotgun lines.
Prior to joining the Beretta team, Vrooman held various marketing positions with AOL/Time Warner, Blass Communications and Advance Energy Technologies. His marketing experience spans more than a decade. He holds an Associates Degree in Journalism from SUNY Morrisville and a B.A. in Communications from the College of Saint Rose in Albany, NY. Vrooman will be relocating to Beretta USA’s offices in Accokeek, MD.
.jpg "Image") Beretta is also pleased to announce that Rebecca Etchen has been appointed to the position of Marketing Manager – Clothing & Accessories. Etchen has been with the company since the fall of 2003. Most recently she held the position of Marketing Manager – Victory Shooter. In her new position, Etchen will be responsible for marketing of the entire line of Beretta clothing as well as the complete accessory line.
Chip Klass, who has been with Beretta USA Corp. since June 2006, has recently been named to the position of Marketing Manager – Rifles, Replicas & Knives. In this capacity he will be responsible for the marketing of the full line of Tikka and Sako rifles, Beretta replica firearms and Beretta knives. Prior to his new position, Klass held the title of Marketing Manager – American Big Game and Western Shooter.
According to Patrick McDonald, Vice President of Sales & Marketing, “We are very excited about the marketing team that we now have in place at Beretta USA. Each of these individuals will play a critical role in leading Beretta in growing our brand presence, market share and sales.” Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years.
Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information visit www.berettausa.com. |
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