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MOSSY OAK APPAREL/ RUSSELL OUTDOORS |
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Mossy Oak® Apparel Company Changes Name to Russell Outdoors
ALEXANDER CITY, ALABAMA - Fruit of the Loom announces that its Mossy Oak Apparel Division will change its corporate name to Russell Outdoors.
Mark Tate, Senior Vice President of Russell Outdoors stated, "The Russell Outdoors name more clearly aligns with the expanding Outdoor Distribution Channel and our growing Outdoor business."
Fruit of the Loom, Inc. acquired Russell Corporation in August 2006. The combined synergies of Fruit of the Loom and Russell Corporation provide the individual business units with extensive resources and efficiencies.
"The change in our name will have absolutely no impact on current orders or business for Mossy Oak branded products. We will continue to offer a broad line of Mossy Oak branded products in the future, while developing new opportunities to fit consumer needs in other channels," continued Tate. "Russell Outdoors will compliment other Russell and Fruit of the Loom brands in markets where Mossy Oak Apparel has not previously ventured," added Tate.
"This evolution to Russell Outdoors affords Russell Corporation the opportunity to expand their business into a broader arena and we at Mossy Oak are excited to be a part of helping Russell Outdoors grow," said Butch English Executive Vice President at Mossy Oak.
To learn more about Mossy Oak, log on to www.mossyoak.com.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, Mossy Oak Interactive, Nativ Nursery and Mossy Oak Properties. |
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