Southport, Connecticut -- Sturm, Ruger & Company, Inc. (NYSE:RGR) is pleased to announce the launch of the Ruger® Rapid Retail Rewards ProgramSM ("4R Program"). The program will reward retail sales professionals for selling new Ruger products between July 1, 2008 and October 31, 2008.

Under the 4R Program, retail sales staff will earn Ruger Reward points for each new Ruger firearm sold. Accumulated points can then be redeemed for select Ruger firearms. Sales personnel can register for the 4R Program at www.RugerPromo.com, which will also allow them to receive e-mail updates about the program. Reward Firearms can be claimed by using a Ruger-supplied Redemption Form and, once the Reward points being redeemed are validated, the firearm will be shipped to an FFL for transfer to the salesperson.

"Through the 4R Program, we are offering retail sales staff across the country the chance to earn a Ruger firearm for their dedicated sales efforts," said Chris Killoy, Vice President of Sales and Marketing. "Moreover, we are offering a wide range of Reward Firearms, so sales professionals are certain to find one that is perfect for their particular interests," he concluded.

Among the firearms retail sales staff can earn through the 4R Program are the Ruger M77® Hawkeye® African rifle in .375 Ruger, the new Ruger NRA Mini-14® rifle, a Ruger New Vaquero® chambered in .45 Colt, the new Ruger LCPTM pistol, and the fun-to-shoot Ruger® 22 ChargerTM pistol.

Ruger retailers will receive information about the 4R Program via mailings, e-mails and through distribution of On Target magazine. For additional information, complete rules and to download forms, retail sales staff should visit www.RugerPromo.com.

About Sturm, Ruger: Sturm, Ruger was founded in 1949 and is one of the nation's leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with plants located in Newport, NH and Prescott, AZ.

Sturm, Ruger & Co., Inc.
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