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.jpg "Image") Dealer Trailer Headlined by Federal Premium Makes Debut
ANOKA, Minn. – July 17, 2008 – A new trailer that will tour the country this year touting Federal Premium® Ammunition, Nitrex® and Weaver® Optics and other related brands opens its doors for the first time today at H&H Gun Range in Oklahoma City.
The trailer was created to help give attendees at store events nationwide a chance to learn a little more about the brands and products they see on store shelves. With so many options out there, it is important that hunters and shooters learn as much about the offerings as possible.
.jpg "Image") “We worked hard to put this project together and are very excited,” said Marketing Director Kyle Tengwall. “Our customers will have a chance to use some truly innovative and interactive tools. They’ll also be able to see our brand new Bullet Breakdown video, which offers an in-depth look at how different bullet styles perform. It’s designed to help them make a more informed ammunition selection. And of course they’ll be able to get product info and a chance for some free gear.”
The 48-foot trailer will feature product displays visitors can touch and feel. It will also contain plenty of in-depth information on leading products such as Federal’s Trophy Bonded® Tip, Black Cloud® and Champion’s DuraSeal™ Targets.
This trailer will be parked at nearly 50 events across the country throughout the summer and fall. For more information, or to find out when and where you can see the trailer, go to www.federalpremium.com.
About Federal Cartridge Company
Headquartered in Anoka, Minnesota, Federal Cartridge Company has been providing hunters and shooters with high-quality rimfire, centerfire and shotshell ammunition since 1922. It pioneered the Premium category of ammunition and is part of the world’s leading ammunition manufacturer, ATK Armament Systems. For more information on Federal, visit www.federalpremium.com.
About ATK Armament Systems
Headquartered in Utah, ATK Armament Systems is the world’s largest ammunition manufacturing entity generating approximately $1.5B annually in sales. The organization manufactures small caliber military ammunition, medium caliber military ammunition, medium caliber gun systems, rocket motors, ammunition propellants, commercial and military smokeless powder, law enforcement and sporting ammunition, ammunition related products and is the operator of two U.S. Army ammunition manufacturing plants. The organization employs approximately 6,000 people. More information on the Commercial Products division is available at http://www.outdoorwriters.atk.com
About ATK
ATK is a premier aerospace and defense company with more than 17,000 employees in 21 states and $4.5 billion in revenue. News and information can be found on the Internet at www.atk.com. |
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