One of the leaders in rifle and bow case design Lakewood Products has announced a new way for dealers to keep a little more of their coin when they order the company's products.

The company says it has negotiated with United Parcel Service to reduce freight rates for dealer orders as much as 50 percent over previous shipping costs.

"This is a huge help for our dealers so they can benefit from the best margins of any cases available on the market," Lakewood president Steve Wagnitz said.

The discounts are available for dealers and distributors of Lakewood cases and applies to orders of seven cases or more. The new rates are in effect now.