Zanders Sporting Goods, a national distributor located in Sparta, Illinois, has established an integration partnership with Celerant Technology. This integration will allow FFL dealers to gain direct access to Zanders’ retail products and distribution services to streamline their inventory supply chain, for in store and online sales.

Through this integration, dealers can access Zanders’ entire online catalog of more than 40,000 products, select the products they want to sell, and import the data into Celerant’s point of sale database. By setting minimum/maximum inventory thresholds within Celerant’s retail system, purchase orders are automatically created, reviewed and sent electronically to Zanders when inventory is low. In return, Zanders sends a digital order acknowledgement and an advanced shipment notice (ASN) detailing information about a pending order prior to delivery.

“One of the biggest demands we hear from our customers is the need for an affordable and scalable technology solution. That’s why we are thrilled to be partnering with Celerant Technology,” said Stefanie Zanders, Vice President and Chief Operating Officer for Zanders Sporting Goods. “Celerant offers an all-encompassing, turn-key solution that is ideal for small and mid-market retailers with limited technology resources. From a point of sale system to an e-commerce presence Celerant has it covered with their enterprise class technology.”

In addition to streamlining inventory replenishment, Celerant’s integration with Zanders allows retailers to display and sell Zanders’ merchandise online without stocking inventory or fulfilling orders.  This will allow orders to be managed, fulfilled, and either drop-shipped directly to the customer or to an FFL dealer for pickup.

“We are excited to partner with Zanders to offer seamless integration with a leading distributor of sporting goods,” said Ian Goldman, CEO of Celerant Technology. “Zanders is not only well known for their commitment to firearm retailers, they are a family-operated business much like our company.

Bringing together our innovative technologies and cultures with the Zanders’ family will promote business growth and efficiency for our clients and their customer base of over 32,000 active dealers.”

Representatives from Zanders will also be attending the Celerant Technology Annual Client Conference May  16-18 at Hilton Head Island, S.C., to further their expertise with this new integration.  For more information about Zanders’ partnership with Celerant Technology, dealers are encouraged to contact their sales representative.

For more information on Celerant’s new integration with Zanders Sporting Goods, visit: