Sellmark announces a new dealer relationship with MidwayUSA, one of the most trusted names in industry retail, brick-and-mortar and online.

MidwayUSA’s focus on affordability and attention to customer service mirrors Sellmark’s efforts and achievements through all brand lines. MidwayUSA is slated to offer Sellmark Corporation’s three full product lines across three brands—Pulsar, Sightmark and Firefield—as part of the company’s online retail business.

Pulsar delivers advanced, industry-leading thermal and night vision optic solutions designed for law enforcement, security, home defense and hunting applications. Pulsar’s advanced optic line includes thermal imaging and digital night vision monoculars and riflescopes, night vision binoculars and goggles, rangefinders, IR flashlights and related accessories.

Sightmark manufactures award-winning products including riflescopes, gun sights, laser sights, night vision, flashlights, bore sights and other cutting edge, premium shooting accessories. Inspired by military and law enforcement technology, Sightmark products are designed for competition, shooting, home defense, personal safety and other tactical applications, as well as hunting.

Firefield offers force multipliers and accessories for mission-critical operations and extreme shooting sports involving rifles, shotguns and pistols. Designed for next generation shooters, boot-on-the-ground operators and serious gun enthusiasts, Firefield provides products for hard-charging, action-oriented situations.

Featured image: Pulsar