Industry veteran Steve Reed has joined Daniel Defense as Vice President of Marketing to develop the company’s marketing strategy and direction.
“I am looking forward to Steve rounding out our executive team,” said Marty Daniel, Daniel Defense President and CEO Marty. “As we strive to be the industry leader in marketing, innovative products, and great customer service, having the right members on our team is vital to our success.”
For the last six years, Reed has served as Vice President of Marketing for shooting sports distributor AcuSport where he led all marketing and branding efforts. In his 25-year marketing career, he has gained extensive experience in brand management, advertising/communications and strategic planning having also worked in the consumer packaged goods and healthcare industries. He holds an undergraduate degree in Economics from Princeton University and an MBA in Marketing from Indiana University.
“I’m thrilled to be joining the Daniel Defense family,” Reed said. “To help continue to grow one of the industry’s leading brands is a tremendous opportunity. I’m blessed to be joining such a great company full of passionate and talented people.”