If you attend the annual SHOT Show and Industry Day at the Range in Boulder City, a short drive from Las Vegas, it’s no secret that coffee is the fuel for many attendees.

Whether it’s a chilly, windy day or just the need for a cuppa joe, being able to get hot coffee is a bonus while you’re checking out the newest firearms and ammo. For the 2019 Industry Day at the Range, firearms importer International Firearm Corporation will be the exclusive coffee sponsor at the event.

The 14th annual Industry Day at the Range will take place Jan. 21 at the Boulder Rifle and Pistol Club in Boulder City, Nevada. Selected invitees will see new gear from manufacturers from 8:30 a.m. to 4:30 p.m.

All media and buyers in attendance will receive a coffee voucher for one cup of coffee, compliments of International Firearm Corporation. Coffee vouchers may be redeemed at either of the two coffee trucks at the range. Tickets will be provided as attendees enter Industry Day at the Range.

“Industry Day at the Range is such an important event for IFC,” said Tony Mussatto, owner of International Firearm Corporation. “Some of the firearms we carry are better seen and shot than looked at in a catalog. That’s why we’re really excited to not only exhibit at Industry Day at the Range, but also sponsor such a great event. We would love everyone to stop by Lane 15 and test some incredible firearms exclusively distributed by IFC.”

Every year, several of the industry’s most well-known brands, manufacturers and organizations come together to give media and buyers an opportunity to test and evaluate new products. There are shooting lanes for all firearms types, tents for non-shooting companiesand ample space for on and off-road vehicles and other product demonstrations.