TrueTimber will unveil more than 75 products, including its expanded TrueSuede series, and several show exclusives at the 2019 Archery Trade Association Show.

Archery and bowhunting trade professionals visiting the TrueTimber booth (#3055) at the show will find multiple lines of apparel and camo patterns. New dealers who place an order of $2,500 or more onsite will be entered in a drawing to win a Rambo electric bike in TrueTimber Viper Western.

The ATA Show is Jan. 10-12 in Louisville, Kentucky.

“We’re proud to offer a wide range of apparel in TrueTimber’s ultra-realistic camouflage patterns,” said TrueTimber CEO Rusty Sellars. “This year at the ATA show, we’re showcasing more than 75 new products we’ve developed internally here at TrueTimber. These new offerings are born from our knowledge, experience and patented technologies. They will significantly add to our high-end, yet affordable, apparel. One of our most exciting announcements is the expansion of our TrueSuede series. For years, we’ve demonstrated that premium apparel doesn’t have to cost an arm and a leg, and this expanded line is physical proof.”

TrueTimber Waterproof Breathable Series

TrueTimber has recreated quiet, weather-protective outerwear with the introduction of their TrueSuede Waterproof Breathable series. Incorporating industry-leading TrueSuede fabric for the utmost in durability, comfort and undetectability, this new line of waterproof breathable outerwear also features TrueLoft insulation to keep the wearer ultra-warm. This dynamic combination of premium features helps redefine cold-weather protection to meet the demands of the technical sportsman. This incredible new line of Waterproof Breathable TrueSuede includes the Banff Flats Bib, the Meritor Parka and the TryFalcon Pant.

TrueTimber Tri-Barrier High Pile Series

The Tri-Barrier High Pile Series is incredibly quiet, versatile and affordable hunting gear. This extensive line incorporates TrueSuede Tri-Barrier high-pile material in seven styles of weather-protective, intensely quiet gear. Each piece is designed to meet the distinct needs of outdoorsmen and women across the entire spectrum of seasons, conditions and hunting styles. It’s the ideal system for any hunting activity where weather protection is a must-have but absolute quietness is just as important. Products in the Tri-Barrier High Pile Series include the NioRada Pullover, RedMesa Vest, BowKnife Hoodie, NeeshaFalls Parka, Shokaney Pant, WolfThorn Parka and Quanistan Bib.

TrueTimber Lightweight Series

The famous TrueSuede is now available in lightweight apparel options for early hunting seasons and active lifestyles. The Lightweight Series delivers warmth and function by incorporating TrueSuede fabric into a shirt and six-pocket pant combo. Whether the wearer is chasing turkey, early season whitetail or western elk, the Akokeek Shirt and Elk Springs Pants are ideal options.

The ATA Trade Show is the archery and bowhunting industry’s largest show and is expected to draw more than 9,000 retailers, buyers and media representatives this year.