In the latest shooting sports industry news, Styrka is offering a rebate on its line of S3 optics and Smith & Wesson has extended its Military Appreciation Program.

Thompson/Center Arms has launched its “Rimfire Redefined” rebate program with the purchase of a new Thompson/Center T/CR22 semi-automatic rimfire rifle.

For many customers, muzzleloaders can be a bit of a mystery. But today's technology has made it easier to get into smokepoles, and good advice can help your customers feel more comfortable.

With new bullet designs, optimal powder formulas and state-of-the-art construction, there’s nothing “primitive” about blackpowder rifles.