Back to the E-Newsletter Archive GPO Bucks the Status Quo in Optics.
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05.14.2026
The latest news and information for industry-leading professionals in the increasingly dynamic shooting sports industry.
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New Red-Dots Moving the Market Forward
A new generation of red-dots is addressing shortcomings and proving skeptics wrong.
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GPO Bucks the Status Quo in Optics
Optics brand is focused on high-margin, high-performance products and long-term relationships with retailers.
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Federal Upland Steel 12-Gauge Loads
Federal Ammunition’s Upland Steel 12-gauge loads expand non-lead options for upland hunters with consistent, hard-hitting performance.
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