TrueTimber will offer exclusive offers along with the chance to visit with Sasquatch . during the 2019 SHOT Show in Las Vegas.
Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.
Axelson Tactical, a manufacturer of premium firearms, has completed the migration of its website from Shopify to the AmmoReady.com platform.
In the latest shooting sports industry news, Koola Buck has purchased privately owned Viper Archery Products and Sig Sauer lands a big Army COTS contract.
U.S. Rep. Jeff Duncan filed eight bills on the first day of the 116th Congress, including a revised Hearing Protection Act to help update laws about suppressors.
GSM Outdoors has expanded its portfolio of specialized hunting and shooting products with the acquisition of Muddy Outdoors, Hawk, and Big Game stands.
TrueTimber will unveil more than 75 products, including its expanded TrueSuede series, and several show exclusives at the 2019 Archery Trade Association Show.
Dayne Lester is the new Vice President of Archery Products for Velocity Outdoor and will focus on Ravin Crossbows and CenterPoint Archery.
Harnessing Liquid Crystal technology, Konus has designed the Konuspro EL-30 with 10 black reticle designs that can be switched with the touch of a button.
For the 2019 Industry Day at the Range, firearms importer International Firearm Corporation will be the exclusive coffee sponsor at the event.
Federal, the world’s largest sporting ammunition manufacturer, has a new logo and packaging while also changing its name as part of a rebranding project.
TrueTimber Camouflage has partnered with Ventureborn, a new line of flexible rings, with initial offerings in TrueTimber Kanati and DRT patterns.
Developed by SIG SAUER based on input from elite shooting professionals, the Legion series now includes two micro-compact models, the P938 and the P238.