FROM OUR STAFFLATEST POSTS

TrueTimber kicks off another year with NASCAR at the annual Daytona 500 race weekend, bringing its popular TrueTimber apparel hauler to the famed Daytona International Speedway for the weekend festivities.

The 20th annual Muzzy Classic bowfishing tournament will be July 13-14 on Kentucky and Barkley lakes in western Kentucky.

CrossBreed Holsters is meeting demand for its popular carry holsters for the new Glock G43X and Glock 48 pistols.

After seeing a record attendance at the annual Industry Day at the Range, organizers are making plans for the 2020 SHOT Show.

The ammunition shortage is over and inventories have grown, but some cartridges have always been hard to find — until now, thanks to Doubletap Ammunition.

John Brasseur has been promoted to Vice President, Product Management for Sig Sauer to lead three product and project management teams.

Michael P. McDermott will be appointed as President Omni-Channel Retail for Bass Pro Shops — Cabela’s, replacing longtime president Jim Hagale.

The new Kimber Hunter rifle line, available in popular calibers, makes high performance more obtainable thanks to an affordable price point.

New CCI rimfire ammo is being released in five loads in 17- and 22-caliber rounds with a thin jacket and polymer tip for better performance.

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new models from ATN.

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.

Nighthawk Custom launched a new 1911 with a single port compensator, the Firehawk, and an innovative Interchangeable Optics System at the 2019 SHOT Show.

Gun rentals at shooting ranges or retail stores provide a new profit center, an opportunity to bring in new people and potential for sales.

The 2019 SHOT Show is a four-day slamfest in Las Vegas with tons of gear, guns, ammo, clothes and much more. Here are some things to see this year.

Bag and pack manufacturer Drago combines high-end features, affordable prices and strong sales opportunities for dealers.

TrueTimber will offer exclusive offers along with the chance to visit with Sasquatch . during the 2019 SHOT Show in Las Vegas.

The 224 Valkyrie is a popular, new cartridge that gives shooters and hunters long-range performance from their Modern Sporting Rifles.

Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.

Axelson Tactical, a manufacturer of premium firearms, has completed the migration of its website from Shopify to the AmmoReady.com platform.

In the latest shooting sports industry news, Koola Buck has purchased privately owned Viper Archery Products and Sig Sauer lands a big Army COTS contract.