Comparing the Most Popular New Handguns

Back to the E-Newsletter Archive Why Didn't They Buy?

07.30.2026

The latest news and information for industry-leading professionals in the increasingly dynamic shooting sports industry.

New introductions highlight current trends and the types of guns that are drawing interest from customers.

It’s frustrating when a customer spends a lot of time evaluating a product and then walks out without buying it. What gives?

Vortex’s Crossfire II Solar Green-Dot combines rapid target acquisition with solar-assisted power management for dependable performance.

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