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ATA 2021 Online Is Live!

Even though the in-person version of the Archery Trade Association Show was cancelled due to Covid-19 restrictions, the ATA is bringing the trade show to you virtually. Don’t miss out on ATA 2021 Online!
Collage Kinseys Virtual Show
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Announcing the Kinsey’s 2021 Virtual Dealer Show

The Kinsey’s 2021 Virtual Dealer Show will take place online from Feb. 10 to March 3.
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Wicked Ridge NXT 400

An ultra-narrow 6 inches wide when cocked, the American built Wicked Ridge NXT 400 unleashes speeds up to 400 fps with tremendous kinetic-energy and match-grade downrange accuracy.
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PPP Expenses Will Now Be Deductible

The previous treatment of Paycheck Protection Program (PPP) expenses to borrowers as non-deductible has been cured, and PPP expenses will now be treated as deductible.
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NASP Educators/Coaches Conference Dates Announced and More Archery Business News

NASP Educators and Coaches Conference dates announced; Covid-19 impact on school archery lessons; Odin’s Innovations Acquires Hunter’s Kloak; and 2021 Lancaster Archery Classic Tournament cancelled.
Excalibur Twin Strike beauty
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Excalibur TwinStrike Crossbow

The Excalibur TwinStrike is the first crossbow with the ability to fire two arrows in milliseconds.
HAF6308
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Archery Products With the Highest Profit Margins

We asked three veteran retailers: “What yields your highest profit margins?” This is what they had to say.
New Wildgame Innovations Switch Game Scouting Cameras 780x470
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Wildgame Innovations Switch Trail Cameras

Affordable Wildgame Innovations Switch trail cameras are so easy to set up, even first-time hunters and kids can figure it out.
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Customer Service Above All Else

How do you compete with big-box stores? By offering the personal touch and customer service they can’t.
Ten Point Havoc
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TenPoint Havoc RS440 Crossbow

The TenPoint Havoc RS440 crossbow sends arrows downrange at up to 440 fps, and it’s compact, measuring only 26.5 inches long and 7.5 inches wide when ready to fire.
Collage Tenzing Hangtime
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Tenzing Hangtime Day Pack

The Tenzing Hangtime day pack is designed specifically for treestand hunting.
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How a Culture of Nice in Your Small Business Can Have a Negative Impact

An inability to constructively confront colleagues about various issues can derail your small business.
Emily Hicks Setup1
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9 Ways to Market, Expand and Deliver World-Class Archery Service

Big box retailer or family owned pro shop, here are a set of proven archery service tips.
Eva Shockey Gen2 bow
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Bowtech Eva Shockey Signature Series Gen2 Bow

The new Bowtech Eva Shockey Signature Series Gen2 bow is smooth, hard-hitting, deadly accurate and weighs only 3.9 pounds.
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ATA Business School: Profit Margins 101

There’s no margin for error when it involves your business and profit margins.
Hero Online Archery Connection
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How Your Brick and Mortar Store Can Survive in an Online World

Solutions to five problems every archery retailer faces.
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Retail Staff Training in Today’s World

Your sales associates are your store’s best asset. We’ve got seven tips for training them properly to make the most of their skill.
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Bow Review: Prime Black 3

Despite its new features, the Prime Black Series retains the company’s unique parallel cam and Centergy technologies.

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