Ammo

Help your customers understand the best options for their specific purpose and you’ll be more effective at selling handgun ammunition.

Weatherby’s new 25 WBY RPM carries more weight farther without giving up speed.

Federal expands its Master Class lineup with two new 20-gauge loads for sporting clays and FITASC competition.

Help your customers understand different cartridges and the ammo that best suits their intended use.

Apex’s layered lead and steel payloads deliver consistent patterns and effective performance for dove and upland hunting.

Straight-wall cartridges are gaining popularity and are ideal for hunters even in states where they’re not a requirement.

New defensive load is built for reliable performance in compact handguns.

These are the latest and greatest loads for waterfowl and upland hunting.

The Creedmoors top other sub-.27-caliber cartridges with velocity and energy retention at distance.

Keep your customers ready for range day with these quality ammo options.

Thoughts of fending off bears spark ammo sales, and new loads make the options better than ever. Get ahead of the curve!

Check out these turkey-hunting guns and loads from Thompson/Center, Weatherby, Akkar USA, Apex and Winchester.

Not stocking straight-wall cartridges? That might be a mistake — they’re gaining popularity even in states where they’re not a requirement.

Federal Ammunition’s Upland Steel 12-gauge loads expand non-lead options for upland hunters with consistent, hard-hitting performance.

New subsonic loads improve the shooting experience, especially when paired with a quality suppressor.

Shell Shock’s .308 NAS3 cases deliver a lightweight, high-strength alternative to brass.

Winchester’s Wildcat Ammo Jug delivers high-volume .22 LR performance in a convenient, bulk-pack solution.

Manufacturers are blending precision, penetration and expansion into the best long-range ammo we’ve ever seen.