Manufacturers are blending precision, penetration and expansion into the best long-range ammo we’ve ever seen.

Apex Ammunition’s SmallTown Turkey Blend delivers dense, hard-hitting patterns from a lightweight, sub-gauge platform.

Explaining bullet construction and matching customers with the right ammo.

An instructor's guide to helping new shooters select the correct shotgun shells.

Build and manage multiple rifle profiles with the Barnes Bullet TrueData Ballistic Calculator.

Federal Ammunition has added a 6mm ARC 108-grain Berger BT Target load to its Gold Medal lineup.

Lyman has added its Accu-Prime technology to the All-American 8 Turret press and Victory single-station press.

Nosler has added revolver/lever gun loads for its popular ASP line of ammunition.

Up to 15% of hunters reload, which represents close to 3 million people nationwide. Are you cashing in by helping meet their needs?

Shell Shock Tech’s lightweight NAS3 casing and Nosler Ballistic Tip technology gives hunters unmatched accuracy, velocity and stopping power.

Get consistent shot-to-shot performance with Dickinson Arms Komando 9mm ammunition.

What’s new in shotguns and loads for duck and goose hunters?

The 7mm 175-Grain HPBT MatchKing-X Bullet is a modern, heavy-for-caliber design suited to popular 7mm cartridges.

The new Barnes Bullets Reserve ammunition line was designed specifically for hard-to-find and specialty hunting cartridges.

Get compact weatherproof storage with Flambeau’s Mini Ammo Can.

Remington Ammunition’s new Duck Club Steel shotshell loads were designed for all waterfowl occasions.

Whisper-quiet yet powerful rimfire performance is now within reach with CCI’s new Suppressor Max .22 LR ammunition.

The Hornady 3-in-1 Power Case Trimmer offers maximum efficiency and consistency without sacrificing control.

Uppercut .22 WMR from CCI Ammunition offers self defenders even more rimfire options.

Your sales team should be knowledgeable enough to guide customers who want to start reloading.