Optics

Leupold’s VX-Freedom Straight-Wall Riflescope makes straight-wall hunting easier with cartridge-specific elevation dials for fast, accurate holdovers in the field.

Good glass will always get the interest of hunters and shooters.

The GPO Centuri 4X 4-16x44i Compact delivers impressive short length, wide field of view, crisply adjustable turrets and dependable performance that make it a standout optics option for tactical retailers.

The Veil 400 is a powerful thermal monocular and rangefinder with intuitive controls.

The Zeiss V3 3.5-10x42mm riflescope offers versatile magnification and rugged reliability in a compact package.

Thermal and NV optics are turning night hunting into a major retail opportunity, with the latest scopes and sights helping hunters own the dark.

Vortex’s Crossfire II Solar Green-Dot combines rapid target acquisition with solar-assisted power management for dependable performance.

The Zeiss V8 line of riflescopes delivers quality and performance suited to custom rifles and special hunts.

The Leupold BX-2 Timberline HD 12x50mm binocular delivers premium optical performance in a compact, rugged design.

Night hunters will appreciate the advanced features and easy learning curve of the WAVE Infrared ATRIS 650 LRF V² thermal scope.

The Sightron S6 10-60x56mm ED Field Target riflescope combines advanced Snap Focus parallax control, premium Japanese glass and competition-ready precision.

The Leupold BX-3 Alpine HD 10x42mm binocular delivers premium optical performance, lightweight durability and all-day hunting comfort in a versatile field-ready package.

It’s a Brave New World of thermal, and the booming thermal market just keeps growing — but there’s a lot that shoppers and even retailers don’t fully understand about the technology.

For optimal proficiency in the field, hunters can rely on these quality binoculars.

The ATN Binox 6 Dual Multi-Spectral Binoculars serve a multitude of functions and a wide range of customers.

What customers get wrong about buying scopes, and what they really need to know.

A new generation of red-dots is addressing shortcomings and proving skeptics wrong.

Optics brand is focused on high-margin, high-performance products and long-term relationships with retailers.