Gear

Thermal X6 copy

The Thermal Imaging Learning Curve

It’s a Brave New World of thermal, and the booming thermal market just keeps growing — but there’s a lot that shoppers and even retailers don’t fully understand about the technology.

7 New ARs You Should be Stocking

These new modern sporting rifles cover all the customer bases for your store.

PROOF Research PXT

Proof Research PXT Barrel Technology

New PXT rifling technology improves barrel life, reduces bullet deformation and delivers more consistent long-range performance.

1911 HANDGUNS

5 Budget-Friendly 1911 Double-Stacks

These 1911s provide quality and value that will appeal to a broad section of your customer base.

Mossy Oak Fall Foliage 4

Camo Patterns for Perfect Concealment

Your regional and seasonal guide to camouflage patterns — what’s available, what works, and what sells.

Spartan Kestral Gun Sling copy

Spartan Precision Equipment Kestros Gun Sling

The Spartan Kestros gun sling is a modular rifle carry system engineered to provide secure transport, fast deployment and adaptable carry options

Johnhafner 2024 34863

4 Great Rounds for the Handgun Range

Keep your customers ready for range day with these quality ammo options.

ATN Binox 6 1

Multi-Spectral Binoculars Deliver More Than Magnification

The ATN Binox 6 Dual Multi-Spectral Binoculars serve a multitude of functions and a wide range of customers.

Timney Alpha Gen 6 1 copy

Timney Triggers Alpha Competition Glock Gen 6 Trigger

The Timney Alpha Competition Glock Gen 6 trigger delivers a lighter, competition-focused pull while retaining factory Glock springs and internal components.

Understanding the Influence of Barrel Crowns

Barrel crowns play a critical role in maintaining consistency and accuracy.

FD Optics Long Range Shooting 1

Lies Your Customers Believe About Riflescopes

What customers get wrong about buying scopes, and what they really need to know.

X10

A Powerful Revolver Without the Recoil

Chiappa’s new 60DS L Frame .44 Magnum commands attention and calms recoil

Flambeau Outdoors Double Coverage Case 1 copy

Flambeau Outdoors Double Coverage Long Gun Case

Flambeau’s Double Coverage long gun case provides dependable firearm protection from truck bed to baggage carousel.

Ladies Country lifestyle 1

Good Shotguns at a Better Price

Akkar is distinguishing itself from the wave of imported Turkish shotguns with quality and intent.

Primary Arms Optics G Lx 1x Prism includes super rugged design etched reticle auto Live and BDV ACSS reticle

New Red-Dots Moving the Market Forward

A new generation of red-dots is addressing shortcomings and proving skeptics wrong.

Federal Upland Steel

Federal Upland Steel 12-Gauge Loads

Federal Ammunition’s Upland Steel 12-gauge loads expand non-lead options for upland hunters with consistent, hard-hitting performance.

GPO optics 1

GPO Bucks the Status Quo in Optics

Optics brand is focused on high-margin, high-performance products and long-term relationships with retailers.

Subsonic ammo

6 New Subsonic Ammo Options

New subsonic loads improve the shooting experience, especially when paired with a quality suppressor.

Shell Shock 308 NAS3 Cases e991f65cda8cad0d03a7ea8cd2674507

Shell Shock Technologies .308 NAS3 Unloaded Cases

Shell Shock’s .308 NAS3 cases deliver a lightweight, high-strength alternative to brass.