Mauser’s M98 Das Original bolt-action rifle blends classic controlled-round-feed performance with premium enhancements.

Built to handle barns, bogs and everything in between, Muck Boots have been keeping feet warm and dry for more than 25 years.

InfiTac brings the first dedicated thermal offering to the handgun market.

Winchester’s Wildcat Ammo Jug delivers high-volume .22 LR performance in a convenient, bulk-pack solution.

Manufacturers are blending precision, penetration and expansion into the best long-range ammo we’ve ever seen.

This year’s SHOT Show offered a close-up look at three big trends set to dominate the industry.

Apex Ammunition’s SmallTown Turkey Blend delivers dense, hard-hitting patterns from a lightweight, sub-gauge platform.

The world’s largest firearms show delivered something to suit every taste and interest.

Explaining bullet construction and matching customers with the right ammo.

The lightweight, titanium Dead Air RXD910Ti is engineered to optimize performance across 9mm and 10mm applications.

BA Global Defense delivers impressive image quality and a first-rate thermal for night hunters.

These are the gobbler getters your customers will be asking for this season.

The Bergara BTi30 is a precision-focused titanium suppressor designed to reduce point-of-impact shift and improve consistency.

Ruger’s snub-nosed GP100 is back with the weight, feel and capacity to drive sales

Woox’s High Grade American walnut stocks deliver premium craftsmanship and modern modularity for Henry and Marlin lever-action rifles.

The Benelli M4 EXT Tactical features greater capacity, a five-position collapsible stock and three finish options.

Wave Infrared’s Atris 650 LRF V² thermal riflescope combines powerful features for precise long-range detection and shot placement.

Good options for protecting guns and keeping gear organized.

Adjustability exists to reduce compensation and remove variables for the shooter.

Help guide your customers to the right aftermarket triggers to keep AR rifles on target.