Archery Business

The XKG Wind Defender Shift Bundle from Kings Camo combines two purpose-built layers — the Anorak Jacket and Pant — engineered to keep hunters warm, quiet and focused in the stand.

Available in four lengths — 31, 33, 35 and 37 inches — and two brace heights for each length — the new Prime Divide lineup provides a personalized offering for any bowhunter.

Using the right release can quickly restore an archer’s shooting control and accuracy. Here’s how to sift through the options and find the best match for each customer who walks through your door.

The new-for-2026 Hoyt Carbon RX-10 and Alpha AX-3 (flagship aluminum offering) feature the company’s new XTS Tuning System, which addresses both left/right and high/low tuning issues without the need of a bow press.

Each year bowhunters and those who work in the archery industry anticipate the November release of new flagship compounds from Mathews Archery. For 2026, the company announced the ARC 30 and ARC 34.

Being prepared for most situations or emergencies is smart for any bowhunter. Here are five products that you can recommend they check out in your store.

The Universal Tuning Gauge from Last Chance Archery is a great tool for serious archers and bow technicians.

Insanely lightweight, unfathomably quiet and vibration-free, and lethal beyond a doubt.

S3DA Indoor Open joins 2026 ATA Show week lineup; Pope and Young announces raffle for 13 incredible hunts; Boone and Crockett and Pope and Young Clubs now accepting entries for javelina; Victory Archery launches website in 7 new languages; NBEF adds saddle hunting educational materials; and TSSA board approves new ABCs of Hunting Saddle Safety.

Obsession’s new ride is sizzling fast but also forgiving and highly accurate.

The sale of Odin’s Innovations represents an opportunity for an established outdoor company or investor seeking an eco-conscious consumable brand with proprietary technology and loyal customers.

Attending the ATA Show is an investment in the future of the sport and the business behind it.

The new LCA logo pays tribute to the company’s deep roots in craftsmanship while presenting a bold, modern look that reflects its forward-thinking approach.

We asked three archery retailers: “Do you think there is too much information available to archery consumers on YouTube, Facebook and Instagram?”

Remembering legendary archer Byron Ferguson; Pope and Young announces new world record non-typical American elk; Team USA’s Ellison sets record with 6th World Cup Final win; Lancaster Archery Supply named one of Newsweek’s best; and Bowtech expands the Virtue lineup with new 80-pound draw weight option.

Make sure your stick-and-string patrons are dressed to kill this season with the best in bowhunting apparel.

The Spectre 4K Dual-Core Cellular trail camera from Stealth Cam is a field- and security-ready solution for 24-hour surveillance.