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Business

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Serving Those Who Served

With Veterans Day approaching, now’s the perfect time to show appreciation for those who have served their country and community.
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Managing Stress During the Busy Archery Season

What steps do you take to manage stress and stay organized during the busy archery season?
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How Employees Interact With Customers Matters

How your employees interact with customers can leave a lasting impression on them and your store. Don't let a bad apple spoil your lot.
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Bow Preferences and Buying Habits

Survey results from three generations of bowhunters.
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6 Common Website Mistakes

Avoid these mistakes and enjoy the benefits that an effective online presence can help create for your business.
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6 Common Website Mistakes

Avoid these mistakes and enjoy the benefits that an effective online presence can help create for your business.
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Ensuring Your Business Has Good Credit

Even if you’re not planning to borrow money for a capital purchase any time soon, it’s smart to make sure your business is creditworthy.
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Selling Guns and Bows: Traits to Look for in a Salesperson

Just because an employee knows everything about guns and bows, that doesn’t mean he or she can sell them.
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Are You Charging Enough for Shooting Lessons?

We asked three veteran archery retailers: What are your rates for shooting lessons, and what is included? Here’s what they had to say.
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Avoid Having a Cluttered, Annoying Website

Is your website clean, uncluttered and visually appealing? Or is it outdated, annoying or a hodge-podge of visual grossness? Don't have the latter.
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Customer Service Above All Else

How do you compete with big-box stores? By offering the personal touch and customer service they can’t.
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Battling City Hall About Your Taxes

You can’t fight City Hall (in most cases), but it pays to understand the various taxes and deductions that apply to your business.
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Do You Stock Left-Handed Bows? Why or Why Not?

We asked three veteran archery retailers if they stock left-handed bows. Here’s what they had to say.
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Do You Know Your Duress Code?

Does your store have an alarm system with keypad entry? Speak to your provider about setting up a duress code.
Traveling bowhunter shopping

Tips for Helping Traveling Bowhunters

Cater to your local customers, but also prepare your store’s aisles for the traveling bowhunter.
Fiocchi Jared Smith ammunition from SSR

Fiocchi Expands in U.S. by Building on Heritage

Fiocchi is leveraging more than 140 years of ammunition excellence to expand its role in the United States market.
Sig Sauer Electro Optics on pistol photo by Clemons

Sig Optics, Five Years In

In just a few years, Sig Sauer has come a long way with its electro-optics division — and the future look bright.