Custom firearms manufacturer announces the expansion of its direct-thread suppressor line.

Customers expect AR-level modularity on most of their guns now. Midwest Industries is making it a reality.

Gun-Max’s advanced gun-metal-grade formula from Real Avid sets a new standard for protecting, lubricating and cleaning modern guns.

Good merchandising and product knowledge will put more knives in your customers’ hands and more cash in your register.

It’s important to know what it takes to outfit your hunting customers for success. A veteran hunter and shopper offers three easy ideas to meet this goal.

Just in time for the holidays, Crimson Trace has begun shipping the Lightguard LTG-770 light for the popular Smith & Wesson M&P Shield pistol.

The benefits of preserving what hearing we have are incalculable. The hard part is convincing people they need to invest in prevention of a long-term problem.

A U.S. Border Patrol agent in Arizona hopped on the gender reveal party trend in April 2017, but his explosive announcement started a 47,000-acre wildfire.

Walker's is now shipping to dealers and distributors its new XCEL Series digital electronic muffs in the 100 and 500BT models, which have advanced hearing protection design and digital sound management.

Avoid the compromise of a pistol and $200 tax stamp of the NFA with the CAA Roni Brace, which elevates your pistol from backup weapon to fighting gun.

Viridian Weapon Technologies is now shipping its recently introduced X5L Gen 3 Green Laser Sight, part of the X Series product line.

Firefield has added to its lineup of rail systems with the new tactical Verge M-Lok Series designed for MSR platform rifles and pistols.

USA Shooting has partnered with SKB Cases as the team's Official Gun Case and Gun Protector through 2020.

Hogue Incorporated's new Beavertail HandALL Grip Sleeve is specifically designed for a precision fit on the Ruger Security 9 mid-sized pistol.

Let’s take a look at how to help your customer upgrade their stock AR plastic handguards to a sharper-looking and more accurate free-floated handguard model.

Firefield AR Cleaning Kits come with all the products needed to keep your AR in top-notch shape, leaving you with no excuse for a dirty firearm.

With the popularity of the new SIG P365, welcome the LIMA365 Laser Sight and FOXTROT365 rail mount flashlights.

What upgrades does the Champion WheelyBird 2.0 offer?

The PELTOR Sport Tactical 300 and PELTOR Sport Tactical 500 Electronic Hearing Protectors feature technology that automatically adjusts to your environment and firearm.