Optics

A new generation of red-dots is addressing shortcomings and proving skeptics wrong.

Optics brand is focused on high-margin, high-performance products and long-term relationships with retailers.

After decades as a hunter and shooter and 15 years in this industry as a marketing professional, writer, consultant and...

Optics continue to improve, and these new riflescopes set the bar for 2026.

InfiTac brings the first dedicated thermal offering to the handgun market.

The thermal-imaging market is full of misconceptions and misunderstandings. Help your customers navigate this rapidly changing world.

BA Global Defense delivers impressive image quality and a first-rate thermal for night hunters.

Wave Infrared’s Atris 650 LRF V² thermal riflescope combines powerful features for precise long-range detection and shot placement.

The Meprolight MVO 3-18x44mm FFP Riflescope delivers versatile mid- to long-range precision in a compact 34mm tube platform.

AGM’s new Rattler V3 combines features and image quality unlike anything else on the market.

The EFLX-CE reflex sight from EOTech provides a fully enclosed housing to protect the LED emitter from damage or debris.

The EOTech EXPS3 HD weapon sight features all-aluminum housing for expanded field of view and proven durability.

The streamlined 3–12X Passion HDi riflescopes from GPO are built for real-world precision and reliability.

Winchester Optics’ Supreme THSD 384 Thermal Hunting Scope offers plenty of features for the night hunter.

Helmet-mounted digital night vision monocular combines high-sensitivity sensor with advanced HDR image processing.

Riton has built relationships and market share with purpose-built optics that deliver real value.

The Passion APO 16-48x65mm spotting scope from GPO was designed for hunters and other outdoors enthusiasts who demand premium performance without the unnecessary bulk.