Gear

Factory focus on autoloaders is a stubborn trend, but new customers still want revolvers and the right guns will ring your register.

Generations of hunters have relied on the tried-and-true bolt-action rifle for pursuing their outdoor dreams — and for good reasons.

ATN’s ThOR 5 640 LRF 4-32x Thermal delivers high-end features at a lower price.

Hunters spend a fortune on gear for their four-legged hunting partners. Are you cashing in?

Keep shotguns in top working condition with the Dickinson Arms 12-Gauge Cleaning Kit and Gun Oil.

Apex Ammunition’s new Waterfowl Blend is versatile and deadly.

CMC has been making aftermarket triggers for more than two decades.

Deer hunters haven’t given up on ladder stands, climbers and blinds, but the saddle craze is one that can’t be ignored.

XS Sights is now offering pre-drilled night sights for S&W and Ruger revolvers.

Keep customers coming back and prepared for the worst.

Savage Arms has announced the addition of two new rifles to its extensive line of rimfire firearms.

Once default but now deluxe, walnut rifle stocks draw attention and offer profit potential.

By carefully selecting the right material types and clothing types, hunters can stave off the elements without adding too much bulk.

Rossi USA has added four straight-walled chamberings to its R95 lever-action product line.

There’s a shotgun out there for every waterfowling niche and every budget. Consider these models to fill your customers’ needs.

Armasight’s Jockey 640 Thermal Clip-On offers hunters a way to turn the traditional daytime scope they’ve used for years into a fully functional thermal optic.

Convince your customers of the critical importance of quality scope mounts.