Gear

Faced with a customer making a first-time rifle purchase? Helping them make an informed decision goes a long way toward instilling long-lasting trust.

Whitetail hunters are obsessive about scent – managing it, eliminating it, recreating it. Here’s what to sell them.

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

European American Armory Corporation has added the 512 Cowboy side-by-side to its shotgun lineup.

Here’s a look at this year’s lineup of waterfowl-specific shotguns, with options for any budget.

Hunters can take back the night with the new Pulsar Thermion XG50 thermal riflescope.

See the new carry options from Kinetic Concealment for Springfield’s popular Hellcat handgun.

Make a nice profit margin beyond the original sale with these Glock upgrades.

PrOlix Xtra-T Dry Lube removes carbon, copper, lead, shotgun plastic residues and blackpowder, and will not damage wood, freeze or flash off.

The Howa Hogue 6.5 Creedmoor Compact Rifle has a 16.25-inch heavy barrel and action that comes threaded for a suppressor or muzzle brake.

The Walther PPK, an iconic and popular pocket pistol first introduced in 1929, is made in the USA.

The Howa Hogue 6.5 Creedmoor Compact Rifle has a 16.25-inch heavy barrel and action that comes threaded for a suppressor or muzzle brake.

Bird hunters have specific gear requirements depending on what region of the country they’re in, but there are some universal needs you should be stocking.

Even in a flat rifle market, handloading flourishes. Show your customers why!

Kent Cartridge has upgraded its Fasteel 2.0 Precision Plated Steel line of nontoxic waterfowl loads with three new 12-gauge offerings.

This new-for-2020 e-caller from ICOtec provides hunters with an extra measure of versatility.

The Real Avid Smart-Torq is a technically advanced inch-pound torque driver for optics mounting and gunsmithing.