Hunting Retailer

Consumers base their camouflage choices on brand loyalty, terrain, pursuit, garment performance and simple eye appeal.

In thermal, value is where price meets quality, and a monocular like Armasight’s Sidekick is a superb value for your customers.

Get devastating downrange performance with Hevi-Shot’s new .410-bore Hevi-XII Waterfowl loads.

If your best candidate counters your wage offer, do you negotiate or keep interviewing?

Among the top companies making and selling thermals:

Norsk offers three sizes of portable lithium batteries to meet the needs of backcountry hunters.

Get familiar with the optics your customers need to hunt the night.

If you’re not already marketing to your customers online, you’re way, way behind.

The Howa Carbon Stalker Rifle is now available in an optional 7mm PRC long-action chambering.

Lever-action rifles (and shotguns) might have won the West, but they’ve also won the hearts and souls of many devout modern-day hunters.

Cold fingers and toes will ruin a hunt faster than almost anything else, but the right socks and gloves can keep your shoppers in the field all day.

Savage Arms has introduced a Single Shot Adapter for its popular Axis and Model 110 rifles.

Do you have a favorite article from the past year? Here’s our list of editors’ picks for the top 10 Hunting Retailer stories of 2023.

Here are new products to keep your eye on.

Silencer Central and Buck Commander team up to deliver the Buck 30 Hunting Suppressor by Banish.

Keep customers warm in the woods and they’ll be more successful — and these parkas are a great way to do that.

Guide your customers down the right — and legal — path if they insist on purchasing a firearm as a gift for a loved one this holiday season.