Business

Custom gun making can be a profitable side business, but it’s important to make sure you’ve considered all the benefits — and pitfalls — before you jump.

When it comes to types of lasers, we need to think in two dimensions. The first relates to how a laser is integrated with the handgun. The second addresses the method of activation. That’s fancy terminology for “how does it turn on and off?”

Try standing out from the pack by offering your customers a firearm made just for them … and make money while you’re at it.

Once thought of as a training crutch or an expensive add-on prone to failure, lasers are becoming an essential part of any personal defense handgun setup.

Top handgun manufacturers are stepping up their game with new models that have lots to offer the competitor, plinker and defensive shooter alike.

Be sure to stock accessories to “tacticalize” those hunting guns.

It’s as if the G42 and the Glock 26 had a love child with a slim profile closer to the G42 but with the height and length roughly the same as the G26. From my perspective it is a fantastic compromise that delivers a great shooting defensive pistol while remaining slim without the bulk.

A new investigation reveals the popular auction site has rules barring the sale of AR-15 parts, but many retailers either don’t know or trick the system to keep the orders rolling in.

The National Shooting Sports Foundation’s Project ChildSafe, a national industry-wide program to encourage safe and responsible firearms ownership, has attracted 1,000 manufacturers, wholesalers, retailers, ranges, instructors, and conservation groups to join its cause.

As the trend toward more concealed carry handguns continues, holster makers are responding with better options than ever before.

Sources tell Shooting Sports Retailer the company has laid off more than 40 employees — with more pink slips to come. But the CEO claims the company is healthy and poised for growth.

While the ATF opened its exemption-pulling process to comment, a consensus is gathering among firearms and legal experts that the agency went too far by not adhering to the strict statutes that govern what "armor piercing" ammunition is.

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.

Vista Outdoor Inc., which previously operated as the Sporting Group of Alliant Techsystems Inc., announced today the successful completion of its spin-off from ATK into a standalone, publicly traded outdoor sports and recreation company.

In a statement announcing the rebranding of Para USA to Remington, Big Green admits it failed with the introduction of the R51 and the Marlin move, vowing to "listen" to its customer "and learn from our mistakes."

You can always choose to embrace customer retention in a dramatic way. While good customer-focused businesses make a customer really want to return, the great ones figure out how to make that return visit a status symbol.

Five ways your business can make more money by treating the customer right.