Business

Digital or in-person, you have customers who browse and don't buy. You should be marketing specifically to them after their browsing session.

With the craziest holiday shopping season in memory upon us, it might be easy to focus on short-term profits while overlooking the key to long-term success — customer service.

Sales associates will flat-out sell more product if they know more about what they’re selling — and customers will be happier with their interaction, too.

Society is more litigious than ever. How do you keep customers and workers safe while limiting your store's liability?

Durability, affordability and customization options are among the keys to success at Mission First Tactical.

For new to archery and experienced bowhunters alike, purchasing the right arrow is more than selecting the right spine and length. Arrow weight matters, too.

Mark your calendars for the ATA 2021 Online Show. It will take place virtually Jan. 11-15, 2021.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

The annual SHOT Show is an opportunity like nothing else in the shooting sports industry.

NSSF is hosting a webinar for firearm and ammunition manufacturers and importers, with a focus on the federal excise tax requirements.

From Fifth Avenue and Rodeo Drive to small stores in the heartland of the country, Black Friday has been a financial boon for retailers and companies. Between the coronavirus and skyrocketing internet sales, will this decades-old shopping tradition end?

We asked three veteran retailers: How do you deal with disgruntled customers, and overcome their objections? Here’s what they had to say.

Current circumstances present an opportunity for you and your staff to provide meaningful customer service.

Selling precision is big. Be prepared to help customers reach out and touch something in the long-range game.

Ground blinds continue to grow in popularity, and Ameristep is helping lead the way.

When waterfowl season arrives hunters are geeked to hit the woods and get in the blinds. Here are four ways to get them into your store.

Celebrating beyond August provides more opportunities to grow your business.