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FET deferral f4159788da6a13a05c7755e7e3b29890

ATA Video: Treasury Department Grants Federal Excise Taxes Deferral

Our friends at the Archery Trade Association (ATA) recently released a video detailing news of the U.S. Department of Treasury granting a 90-day deferral on federal excise taxes for hunting, shooting, archery and fishing products.

John hafner 469 f4159788da6a13a05c7755e7e3b29890 230501 112504

3 Point-of-Purchase Products for Outdoorsmen

Customers probably won’t enter your store looking for these three items, but chances are good if they see them on display that they’ll walk out the door with one — or more.

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National Shooting Sports Month — Get Involved!

National Shooting Sports Month is coming up in August. Is your shop ready to participate?

Modern Sporting Rifle youth shooter at range NSSF photo e991f65cda8cad0d03a7ea8cd2674507 200615 222502

Selling Speed and Accuracy Helps Sell Product

Precision set-ups are claiming more market share, and you should use them to make more sales.

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Hashtags May be Killing Your Reach

These simple rules will help you get your Facebook business page posts in front of more people.

Paycheck Protection Flexibility Act video f4159788da6a13a05c7755e7e3b29890 200609 122501

Video: Paycheck Protection Program Flexibility Act Updates

ATA’s Wendy Lang explains recent updates to the Paycheck Protection Program Flexibility Act.

Business Insider Attract the Right People i Stock 458553201 Muhla1 copy e991f65cda8cad0d03a7ea8cd2674507 200609 122502

Attract the Right People to Your Facebook Page

Generating engagement with your Facebook page is a lot like dating, and it requires a clear picture of whom you’re trying to attract.

Using Facebook Groups for Shooting Sports Business e991f65cda8cad0d03a7ea8cd2674507 200602 082501

Using Facebook Groups for Your Shooting Sports Business

Your Facebook posts or ads aren't generating responses. So what is the problem? It may not be what you think.

Be your Own Expert Maximize Profits e991f65cda8cad0d03a7ea8cd2674507

Be Your Own Expert to Maximize Profits

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.

4 Questions for Marketing Plan e991f65cda8cad0d03a7ea8cd2674507 200529 112501

Ask These 4 Questions Every Year About Your Marketing Plan

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.

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Video: How to Apply for Paycheck Protection Program Loan Forgiveness

Wendy Lang from the Archery Trade Association (ATA) explains how to apply for Paycheck Protection Program loan forgiveness in this video.

Calculating Your Marketing ROI i Stock 1156315847 tumsasedgars copy e991f65cda8cad0d03a7ea8cd2674507 200528 082502

Calculating Your Marketing ROI

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.

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2020 Hunting Retailer Show Recap

The first Hunting Retailer Show, held at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, was a success. If you didn’t make it, here’s what you missed.

Connecting People Concept 1 e991f65cda8cad0d03a7ea8cd2674507 200528 112504

Successful Financing With Funding Alternatives

For speed and a willingness to fund small businesses, even businesses in troubled industries, fast-growing but little-known FinTech financing may be an attractive option.

SIG manufacturing floor Photo by Alan Clemons e991f65cda8cad0d03a7ea8cd2674507 200522 122501

On Memorial Day, The Firearm Industry Pauses

For months, America has been cooped up but life still seems to move at a dizzying pace. But not on Memorial Day. On Monday, May 25, we pause.

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Behind the Scenes With Outdoor Edge Knives/Tools

Outdoor Edge continues to expand its offerings of knives and tools.

Liability and Covid 19 risks e991f65cda8cad0d03a7ea8cd2674507

Webinar: What You Should Know About Liability and Covid-19

NSSF worked with Jay Porter, partner at Bradley, Arant, Boult, Cummings, LLP, to develop a new webinar, “Am I Liable? The Changing Landscape of Liability in the Age of COVID-19."

Tax Implications e991f65cda8cad0d03a7ea8cd2674507 200519 142501

Video: Small Business Tax Implications for 2020 Coronavirus Programs

Our friends at the Archery Trade Association (ATA) produced this video to help hunting retailers navigate the somewhat murky waters regarding tax implications for 2020 coronavirus programs.