Ammo

The new 277 SIG FURY cartridge was originally developed for U.S. Army Next Generation Squad Weapons.

Even in a flat rifle market, handloading flourishes. Show your customers why!

Winchester .22 LR Wildcat Super Speed ammunition features a 40-grain copper-plated Dynapoint hollow-point bullet that’s designed for plinking and small game hunting.

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.

Manufacturers offer better ammo for big game than ever before. Check out these 16 great picks to consider stocking in your store.

Some of your customers will be looking for non-toxic rifle bullets, either because it’s their preference or it’s required where they hunt. Here’s what you can offer them.

Selected by the U.S. Department of Defense for its multipurpose combat rifle program, Hornady's 6mm ARC (advanced rifle cartridge) is a truly versatile cartridge that maximizes the potential of the AR-15 platform.

A rifle is only as good as the ammunition you feed it. The good news is there’s a wide selection of whitetail-centric offerings tailor-made for anchoring North America’s most popular big game animal.

Help your customers understand the cost variables involved with reloading their own ammunition.

An Idaho bear-hunting adventure changes course with the opportunity to test new tungsten loads on strutting toms.

Federal adds a new offering to its defensive handgun ammunition line.

Get familiar with the new lines of ammunition your customers will be asking about.

Quality inventory with reloading supplies along with good, knowledgeable customer service can foster higher sales volume.

Lee Precision is focused on product advancement and value for reloaders and dealers.

Hornady pushes into 2020 with innovative, new products and plenty of carryover from its past successes.

Maximize sales potential by focusing on intended use and the other elements that serve that purpose.