Gear

The new Barnes Bullets Reserve ammunition line was designed specifically for hard-to-find and specialty hunting cartridges.

Help your customers find the self-defense tools that best suit their needs.

Savage fuels the lever-action revival with the rimfire Revel Classic — but how does it shoot?

From fast shots to taking aim across a canyon, the VX-5HD Gen 2 2-10x42mm riflescope is built to adapt.

Lyman focuses on innovation and diversification to serve a broad spectrum of the shooting sports industry.

Tactical applications and PRS competition are driving improvements in precision optic designs.

The Gravity OWB holster from Safariland is a streamlined, everyday carry solution.

A thoughtful approach to serving customers can define your store.

Holosun’s novel new optic combines a red-dot sight with thermal capabilities.

Holosun’s novel new optic combines a red-dot sight with thermal capabilities.

The Cypher 3L Waist/Sling Bag was designed for functional storage and convenient firearm access.

These are the models passionate handgun hunters will be looking to buy this season.

Keltec continues challenging norms with the new PR57 for concealed carry.

What are duck and goose hunters buying to keep them warm and dry afield this season?

Precision, performance and value combine in Retay USA’s RXP22 .22 LR training pistol.

Are ready-made bundles really working for your customer?

Get compact weatherproof storage with Flambeau’s Mini Ammo Can.