Gear

Sub-gauge guns have gained ground, and more and more turkey hunters are turning to the 28.

Federal Ammunition has added a 6mm ARC 108-grain Berger BT Target load to its Gold Medal lineup.

A few extra items thrown in a backpack can make a life-or-death difference when a hunting trip goes awry.

Hunters and competition shooters have endless options for aftermarket rifle stocks, and those sales lead to more accessory sales.

Lyman has added its Accu-Prime technology to the All-American 8 Turret press and Victory single-station press.

Several selling points and some good options for customers considering a suppressor purchase.

Nosler has added revolver/lever gun loads for its popular ASP line of ammunition.

Girsan’s Influencer X line of 1911s is born of the original but offers more for today’s shooters.

Your customers don’t have to spend a lot to get a quality bolt-action hunting rifle these days.

Get brass clean as new with Ballistol’s Multi-Purpose Oil.

The year's top 10 stories highlight new guns, optics, and strategies to grow your business.

Lever-action rifles have enjoyed a resurgence in recent years, thanks to riflemen and women who value them as a reliable and efficient firearms platform.

Old-school meets new school on a single turkey hunt in Florida, where two very different firearms from Mossberg got the job done and sealed a couple of Royal Slams to boot.

Riton has built relationships and market share with purpose-built optics that deliver real value.

Akkar USA’s feature-filled Coot Magnum 12-gauge is a hard-hitting over/under shotgun.

Fast Fixes, Common Causes and basic prevention for semi-automatic pistol malfunctions

The Passion APO 16-48x65mm spotting scope from GPO was designed for hunters and other outdoors enthusiasts who demand premium performance without the unnecessary bulk.