Gear

Based on the Ruger Guide Gun platform, the reintroduced Hawkeye Alaska rifle sports a Hogue OverMolded stock and matte stainless finish.

The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.

Lyman Products has acquired Mark 7 Reloading and added it to its existing family of shooting sports companies.

When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

Mauser has returned to its commercial rifle roots with a simple and robust modern bolt-action hunting rifle designed and priced for the everyman — the M18.

Based on the popular SBM4 brace design, the SBA4 from SB Tactical is a 5-position adjustable brace for AR pistols.

Kestrel Ballistics has partnered with Hornady to launch the Kestrel 5700 Ballistics Weather Meter with Hornady 4DOF, an onsite environmental measurement tool with precise Hornady 4DOF trajectory solutions.

While knowing the inside scoop about steel targets can help you sell more of them, the real importance of a steel education is safety.

With its latest offering, the Q5 Match Steel Frame, Walther Arms adds some weight to its 2019 lineup and looks to a strong future.

It’s hard for a small gun shop to compete with larger stores that offer a variety of products and services such as on-site gunsmithing. Fortunately, Robar has a solution for smaller gun shops that want to provide gunsmith services to customers.

A large part of what drives sales for all gun shops is handguns for personal protection in the home as well as competition and “contingency planning.” It's this market the Springfield XD MOD.2 Tactical pistol is intended to appeal to most.

Modern inline blackpowder guns are accurate, dependable and relatively easy to operate. For a modest price, your customers can greatly extend their time in the woods and overall odds of success. That should be an easy sell.

Providing proper backpack fitting techniques for your customers will increase customer satisfaction, taking a load off your shoulders.

Here’s why more customers are flocking to the flat-shooting, long-range 6.5 Creedmoor as a perfect option for precision competition and big-game hunting.

A tour of the EOTech factory and chance to test products at the shooting range reveal more about this high-tech, growing company as it looks to the future.

Hunter Safety System has redesigned the Hybrid and Ultra-Light harnesses with high-tech mesh material, making them 10 percent lighter than their predecessors.

Marlin Firearms has retooled its Model 1894C, adding to the lever action’s undeniable connection to the Old West and widespread appeal.