Gear

Constant innovation has kept ZEISS at the top of the optics market.

The power of tungsten in an upland bird-hunting load.

Newly redesigned for Pro-Shot’s 40th anniversary commemoration.

Get to know the cold-weather gear that best serves your customer base.

Ammo evolution brings the .30-30 in line with modern hunting expectations.

Ammo evolution brings the .30-30 in line with modern hunting expectations.

Riflescopes have evolved, and fully understanding their features and functions is the key to serving your customers.

If your range rents guns, you know the pitfalls. This is how you rent guns properly to avoid problems.

From vintage to modern day, muzzleloading is more than a flash in the pan.

Stylish, tactical-grade eye protection suits avid shooters.

For customers looking for the powerful 10mm Auto, the Glock40 is a natural choice.

For customers looking for the powerful 10mm Auto, the Glock40 is a natural choice.

Blend into the crowd but be prepared to act if the need arises.

Understanding safety glass options is key to outfitting your customers with proper eye protection.

If your tactical store isn't selling thermal and night-vision optics, you're missing out.

Firearm finishing services and supplies can open a whole new path to profit.

New scope line is designed for long-range precision shooting and hunting.