Gear

More companies are offering pistols, rifles and shotguns built for smaller-framed shooters these days, with a dizzying array of models, colors and calibers to choose from. Making sure your customers get the best fit could help bring the next generation into the shooting sports.

Hornady is set to release a new non-lead cartridge able to lay a smack down on big game as tough as wild boar and can be used by shooters and hunters anywhere traditional lead bullets have been outlawed.

The Ruger Mini-14 features a 16.1 inch medium contour, cold hammer-forged barrel with a 1:7 twist. It's fitted with a threaded flash hider that can be easily removed to install suppressors. The rifle includes two 20-round magazines engraved with the rifle's chambering.

With new models to fit every shooter and some surprising introductions, this year’s stable of shotguns and rifles is sure to make customers happy.

In an extensive study that spanned over a year and surveyed more than 1,000 gun owners, the nation’s top firearms industry advocacy group tries to unlock the motivations and desires of a market that’s becoming more of a driving force in the gun world.

Three new models all feature a rugged synthetic stock with distinctive gator camouflage and Troy Landry’s signature and “Choot ‘em” logo.

The HK P30SK was designed to deliver the most popular and useful features of the full-sized P30 and P30L pistols in a smaller, affordable package.

The HK P30SK was designed to deliver the most popular and useful features of the full-sized P30 and P30L pistols in a smaller, affordable package.

While handguns are far and away the most popular firearms among female gun owners, AR-style rifles are making a major impact in the women’s market.

Custom gun making can be a profitable side business, but it’s important to make sure you’ve considered all the benefits — and pitfalls — before you jump.

Shooting Sports Retailer had the chance to give the new RM380 a run during a writer's event at Gunsite Academy last year and the bantam-weight beauty is a hoot to shoot.

Rifles, pistols, ammunition and shotguns tend to make all the headlines at the 2015 SHOT Show. But look a little deeper and you’ll find lots of great gear and gadgets that are sure to bring your customers smiles.

When it comes to types of lasers, we need to think in two dimensions. The first relates to how a laser is integrated with the handgun. The second addresses the method of activation. That’s fancy terminology for “how does it turn on and off?”

Try standing out from the pack by offering your customers a firearm made just for them … and make money while you’re at it.

Tell us what you think about Tannerite and whether it should be legal to buy over the counter or face some regulation.

Once thought of as a training crutch or an expensive add-on prone to failure, lasers are becoming an essential part of any personal defense handgun setup.

You might encounter some of the more persistent myths and misconceptions when selling lasers. Thanks to the Internet and gun range banter, some things just get passed on without anyone stopping to think them through.