Gear

Smith & Wesson has shipped its 3 millionth M&P Shield pistol, quite a milestone for a firearm introduced in 2012.

The Steyr Arms Range Day will be July 27 at the CMP Talladega Marksmanship Park in Talladega, Alabama, — home of the Steyr Academy— and is open to the public with free entry and free shooting.

New hunting and shooting products for retailers include the Pointer Phenoma, Savage Apex 110 and Shaw Barrels Mk-X CS, among others.

From gun-cleaning accessories to these Savage bolt-action shotguns, here's a quick look at eight innovative products for the legions of fall hunters gearing up for a new season.

Ultimately, it’s the eye, not the hand, that opens the checkbook, swipes the credit card or cuts loose the cash. Buyers most often are not “sold,” but rather “sell” themselves. Don’t get in their way.

Remington Arms, amid bankruptcy proceedings and reeling from a decline in production demand, will furlough almost 500 employees from its Alabama and New York plants for two months in summer 2019.

Airguns, long popular overseas, are catching on in the States. Are you ready to start selling them?

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.

If you sell long range rifles and ammo, you’ll also want to offer customers ballistic computer solutions.

The new low-cost, high performance RISE Armament RA-140 Flat SST drop-in trigger boasts a clean break at 3.5 pounds with a short reset.

Pepperball is now offering its TCP, the first-ever mini-pistol sized launcher, to consumers for personal protection.

Based on the Ruger Guide Gun platform, the reintroduced Hawkeye Alaska rifle sports a Hogue OverMolded stock and matte stainless finish.

The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.

Lyman Products has acquired Mark 7 Reloading and added it to its existing family of shooting sports companies.

When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

Make sure you help customers understand the ins and outs of purchasing items like jackets and sleeping bags with down. All feathers are not created equal.

Mauser has returned to its commercial rifle roots with a simple and robust modern bolt-action hunting rifle designed and priced for the everyman — the M18.