In The Field

With proper planning, aggressive marketing and detailed coordination, store events can help boost profits and provide a treasure trove of information about your current customers and help lock in future sales.

Try standing out from the pack by offering your customers a firearm made just for them … and make money while you’re at it.

Tell us what you think about Tannerite and whether it should be legal to buy over the counter or face some regulation.

Legacy Sports International has announced their new YOTE camouflage pattern. The YOTE design by Thunder Mountain Camouflage is based on coyote fur and was developed with the help of Les Johnson, champion coyote caller and host of Predator Quest TV.

This nifty little product basically puts a backyard range in a easily-transportable box and includes a shelf and hangers for cans and clays. The thing packs away no problem and is ready for the next plinking session.

This nifty little product basically puts a backyard range in a easily-transportable box and includes a shelf and hangers for cans and clays. The thing packs away no problem and is ready for the next plinking session.

Recognizing the trend in creating gun ranges that cater to a more affluent, urban clientele who demand more services and better facilities, a new group is on the ground floor of building a new indoor range in the Washington suburbs in Maryland to help offer something new for folks who have few options.

With new bullet designs, optimal powder formulas and state-of-the-art construction, there’s nothing “primitive” about blackpowder rifles.

Featuring nearly 60 years of industry experience and proven technology, the Wood N’ Stream hunting boot line offers a wide range of styles that will appeal to almost any hunter.

Wiley X protective eyewear isn’t just for tactical operators in the sands of Afghanistan anymore, and to prove it, the company has introduced new styles to its Vapor and Romer 3 line that will appeal to shooters at the clay field or the 180-degree range.

The Vaprtrek boot is 40 percent lighter than the company’s traditional hunting boots but still delivers the support and stability big-game hunters demand.

Over at Prince Law Offices, Adam Kraut takes a detailed look at exactly what Firearms Technology Branch acting chief Max Kingery wrote in his letter and puts his legal mind to the challenge of interpreting it and applying the verbiage to the law.

Developed over three years at its Miami, Florida, manufacturing plant, the new Taurus Curve features a polymer frame that’s shaped to bend around a shooter’s body, contouring to the hip for inside the waistband carry.

It's been around for a while and has received a bit of a tepid reception over the years, but the Bushmaster Adaptive Combat Rifle is a good option for shooters looking for a piston-driven AR variant.

The whole “front focal plane” thing is sort of a newish feature that some older retailers might not know a whole lot about.

The folks who run the popular SHOT Show Industry Day at the Range have announced more goodness for retailers, manufacturers and the gun nut media who overrun the event like a horde of locusts.

The folks who run the popular SHOT Show Industry Day at the Range have announced more goodness for retailers, manufacturers and the gun nut media who overrun the event like a horde of locusts.