New Study Shows Who's Buying Modern Sporting Rifles

NSSF and Southwick Associates released a report saying MSR owners are younger, shoot more and spend more.
New Study Shows Who's Buying Modern Sporting Rifles

A recent study shows who is buying modern sporting rifles.

Credit: Southwick Associates

A press release from Southwick Associates reports it and the NSSF published a supplement of The Customer Segmentation Analysis on the U.S. Commercial Firearms and Accessories Market report that details demographics, firearm-related activities, motivations, needs, purchase drivers and shopping habits of modern sporting rifle owners and those looking to buy in the next year.

The report identifies the four firearm customer segments that make up 90 percent of the market. These four firearm customer segments consistent of 90 percent of modern sporting rifle owners or soon-to-be owners.

The ultimate findings are modern sporting rifle owners are younger, more active and spend more money.

The report found owners are six years younger on average than other gun owners and are more likely to be Hispanic. They’re also 58 percent more likely to use their MSR for recreational shooting and on average pay 33 percent more on a firearm.

The entire report can be purchased here. It is priced $1,360 for NSSF members and $1,600 for non-members. Potential buyers should contact for purchase.

Featured image: iStock


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