When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

Industry veteran Brad Criner has joined SIG SAUER as Senior Director, Brand Management and Business Development of ammunition.

The folks who work for Sig’s ammo division are finicky and persnickety — in a good way. They’re the type of people who stay up late at night devising ingenious new manufacturing techniques and machines to measure, double-check and triple-check their process.