steve comus Articles

Current circumstances present an opportunity for you and your staff to provide meaningful customer service.

There are many options for home protection, but shotguns should be an easy sell.

Precision set-ups are claiming more market share, and you should use them to make more sales.

Quality inventory with reloading supplies along with good, knowledgeable customer service can foster higher sales volume.

Maximize sales potential by focusing on intended use and the other elements that serve that purpose.

The guns we sell have triggers and so do the customers we sell them to. Trip the right triggers and sales will follow.

Playing host to the Reloading Road Show put on by Hodgdon Powder and other leading companies can put you in touch with a steady stream of repeat business.

Understanding larger industry trends as well as local demands will help you serve your market.

Ultimately, it’s the eye, not the hand, that opens the checkbook, swipes the credit card or cuts loose the cash. Buyers most often are not “sold,” but rather “sell” themselves. Don’t get in their way.

Things have changed. Gone are the days when commerce in the shooting sports retail industry involved the simple buying and selling of hardware. That is no longer enough.

Sure, you sell plenty of guns and ammunition, but your gun store is so much more than just selling products.

The perils of law taking over for moral imperatives.