Business

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

Learn how to appeal to a millennial customer base and lock them down with personal attention rather than low prices.

Your company could be losing out on potential sales if you’re not prioritizing follow-up after making initial contact.

Founded in 1982, Outdoorsmans specializes in topnotch tripods, bipods, backpacks and optics.

These easy-to-adopt technologies can give hunting retailers access to the same resources larger businesses enjoy.

We asked veteran retailers: Do you anticipate strong treestand, ground blind and associated accessory sales this summer?

Taking the time to pitch the right product is far more beneficial than simply making the sale.

Do you offer great service in your pro shop? If so, you might need to reevaluate your current pricing structures.

Things have changed. Gone are the days when commerce in the shooting sports retail industry involved the simple buying and selling of hardware. That is no longer enough.

Archery dealers can now launch Cumulus eCommerce from Celerant Technology, which is pre-loaded with Kinsey’s archery products and images.

Not sure what camo clothing to stock in 2019? Here are three solid picks to consider for your store that your customers are sure to love.

If you pay attention to business news as it relates to hunting, then you know there have been a multitude of recent manufacturer acquisitions. We asked three veteran retailers: Does this hurt or help your business?

Not sure whether you need a dedicated company website? Perhaps having a Facebook page and presence is enough? Don’t be so sure.

Apply these 10 tips and your archery shop staff will excel on the sales floor.