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Business

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Customer Expectations 1 190104 121911

Identifying Customer Expectations and Perceptions

A large gap between customer expectations and perceptions can result in unsatisfied customers leaving your archery shop.
Arrow beauty 190104 121902

Factory-Fletched vs. Hand-Fletched Arrows?

We asked three archery shop owners: ‘Do you sell more factory- or hand-fletched arrows?’ Here’s what they had to say.
ATA newsbrief July 2018 190104 121857

5 Things Your Archery Customers Are Thinking (and Want You to Know!)

Every archery shop could be improved in some way. Here are a handful of ideas to get you and your staff started on the right path.
Insight Trenches 2 190104 121821

Stocking Your Shelves: Archery Shop Insight From the Trenches

The big sales season is looming — is your archery shop prepared to handle the various product requests from customers who are ready to buy?
Sales introverts cropped 190104 121812

Hiring for Your Shop: Can Introverts Be Good at Sales?

Although some experts advise managers to hire extroverts for sales positions, introverts excel at building long-term relationships and understanding customer needs.
Mossberglogo 190104 131530

Mossberg Terminates Relationship with Dick’s Sporting Goods

O.F. Mossberg & Sons, Inc., a leading American firearms manufacturer, will discontinue selling products to Dick’s Sporting Goods, and its subsidiary, Field & Stream, in response to their hiring of gun control lobbyists in April 2018.
I Stock 502136157 preview 190104 131523

How to Set Up Your Store's Master Key Locking System

Controlling the master key locking system to your location is not a onetime event that occurs when you open for business, but rather an ongoing task.
Collage working on bows lead 190104 121809

Proven Money-Making Tips for Archery Dealers

Ten archery shop owners from around the country share an assortment of beneficial retailing insights.
Federal Premium logo 190104 131523

FBI Awards Contract for Specifically Designed Federal Premium Training Ammunition

The Federal Bureau of Investigation has awarded Vista Outdoor a contract worth up to $19 million to supply a high-performance handgun training round.
Zanders Distributor 190104 131529

Zanders Sporting Goods Partners with Celerant Technology to Streamline Processing

Zanders Sporting Goods, a national distributor located in Sparta, Illinois, has established an integration partnership with Celerant Technology.
Password Thief copy 190104 131522

Retail Scam Evolution: Phishing 2.0, Smishing and More

It all started with an email from a “Nigerian Prince.” The email was riddled with misspelled words, unintelligible sentences and … wait, what’s this? If I just cash a check I'll be rewarded how much? Sign me up!
Acu Sport filing 190104 131519

AcuSport Files Bankruptcy, Signs Asset Purchase Deal with Ellett Brothers

AcuSport Corporation announced May 1 it has filed for Chapter 11 bankruptcy protection and entered into an asset purchase agreement with Ellett Brothers.
Insider shutterstock 209870068 preview 190104 125556

Beware of the Insider Threat for Small Businesses

Sometimes your business’ biggest threat is one of your own, so it pays to keep up with your employees and what's going on with your store to recognize problems before they erupt.
Springfield Armory 190104 125603

Springfield Armory Severs Ties With Dick's Sporting Goods

Springfield Armory will cease doing business with Dick's Sporting Goods and its outdoors subsidiary, Field & Stream Shops, over their gun control decisions.
BTC Univ 17 lead 190104 121758

Tips for Avoiding the Busy-Season Blues

How do you cope with stress and stay organized during the preseason rush? Four veteran retailers offer their sage advice.
Horizon Firearms 190104 125530

Ziebold Joins Horizon Firearms and iota Outdoors as National Sales Manager

Horizon Firearms and iota Outdoors are pleased to announce the addition of industry veteran Dan Ziebold as national sales manager.
FBI Firearms tests Mc Hale 20150617 124136 DSC0125 copy 190104 125553

Counter Tech: Why FBI Ammo Tests Should Matter to You

Customers often want to know your opinions on the performance of the products you sell. That’s where the FBI Ammunition Testing protocol comes into play.