Business

Today’s red-dot sights offer many advantages for young and old shooters alike. Used by competitors, police and military troops, the red dot has features that sell.

Today’s red-dot sights offer many advantages for young and old shooters alike. Used by competitors, police and military troops, the red dot has features that sell.

For most “local” forms of advertising, like online, newspaper, radio and television, I recommend you invest for at least three months and preferably six.

In a world where the dominance of the AR has created additional market share for modern sporting rifles in heavier calibers, the German roller-locked platform is well positioned to fill that bigger-bore niche.

From airsoft to scopes to high-end hunting pneumatic rifles, Crosman is a national leader in driving the market for nontraditional firearms.

According to the National Shooting Sports Foundation, the latest data from the feds shows gun sales are still strong, belying theories from critics who say recent industry troubles show people don't want guns.

Does it make sense to team police with pot retailers to buy guns? Maybe in The City By The Bay it does.

A new incentive program from Kahr Firearms Group could save retailers more than $500 over suggested dealer pricing.

With Internet auctions, you can take what seem like big risks, but really aren’t.

In a move likely to send shockwaves through the firearms world, a Georgia-based gunmaker is set to release a modern version of what many consider to be the world’s first assault rifle.

With amazing technology, the TrackingPoint Precision-Guided Firearm promised to “shoot beyond human capability.” But with two rounds of major layoffs and three CEOs in just four years, the young company seemed to finally succumb to a market that might not have been ready for it.

It's unclear what the big house cleaning at Remington Outdoor Company means, but one of the industry's most connected analysts seems to think the news foreshadows an effort by Remington to more aggressively pull out of some recent issues with its products.

With proper planning, aggressive marketing and detailed coordination, store events can help boost profits and provide a treasure trove of information about your current customers and help lock in future sales.

The German company that makes the controversial iP1 pistol which only fires when held by a specific shooter is in deep financial trouble.

The German company that makes the controversial iP1 pistol which only fires when held by a specific shooter is in deep financial trouble.

One of the definite trends in the airgun market is the appearance of bigger-bore air rifles — .25 caliber all the way to .50 caliber — being used by a growing cadre of hunters.

Shooting Sports Retailer has learned that TrackingPoint, makers of a high-tech rifle that is billed as being able to shoot a moving target at almost 1,000 yards, has suspended all orders for its so-called precision guided firearm "due to financial difficulty."