Optics

The Rangetracker 1800 rangefinder from German Precision Optics features an HLDC display that provides up to 25 percent more light transmission.

German Precision Optics USA is kicking off the new year with a dealer promotion that provides up to 20 percent additional margin for supporting retailers.

Bushnell is offering a new VIP Purchase Program for all members of the United States Military.

Remington 700 base mounts aren’t as DIY friendly as today’s 1913 Picatinny rails. But millions of other bolt-action rifles use the same pattern, making this simple upgrade or installation process a target-rich environment and great way to open a friendly optic upgrade discussion.

Tactical Retailer had the opportunity to talk with Brady Speth, CEO and founder of Riton Optics, to understand where they started and the focus of the company.

A little know-how and some basic math will allow you to calculate the distance to your target with relative accuracy.

Shooting Sports Retailer spoke with Andy York, president of Sig Sauer Electro Optics, about the future and what Sig Sauer is doing to continue driving dealer support around some new products like the BDX line.

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.

The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new models from ATN.

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new models from ATN.

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.

Harnessing Liquid Crystal technology, Konus has designed the Konuspro EL-30 with 10 black reticle designs that can be switched with the touch of a button.

Harnessing Liquid Crystal technology, Konus has designed the Konuspro EL-30 with 10 black reticle designs that can be switched with the touch of a button.

There's no market in the shooting sports industry that people think they know more about despite actually knowing less.