Optics

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Sightmark Wraith night vision optic on AR rifle Photo by Guy Sagi f4159788da6a13a05c7755e7e3b29890

Sightmark’s Digital Technology Makes Night Vision Versatile, Affordable

Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.

October 07, 2020

Red dot optics on pistols Tom Mc Hale e991f65cda8cad0d03a7ea8cd2674507 200916 132501

Tips for Selling Pistol Optics

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

September 16, 2020

Konway 1682 f4159788da6a13a05c7755e7e3b29890 200818 142503

Selling Customers the Right Scope

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

August 21, 2020

Riflescope flip covers f4159788da6a13a05c7755e7e3b29890 200820 112508

Riflescope Cover Installation and Lens Cleaning

It’s not exactly rocket science, but installing scope covers and showing customers how to maintain their optics can help your customer relations.

August 20, 2020

JP Enterprises J Point red dot sight

11 Red-Hot Red-Dot Sights

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

JP Enterprises J Point red dot sight e991f65cda8cad0d03a7ea8cd2674507 200710 102501

11 Red-Hot Red-Dot Sights

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

Holosun 509 T reddot sight

Holosun 509T Enclosed Reflex Sight

Holosun’s new flagship pistol optic, the 509T, has a host of features and shooters will appreciate the ultra-durable enclosed design.

Holosun 509 T reddot sight e991f65cda8cad0d03a7ea8cd2674507

Holosun 509T Enclosed Reflex Sight

Holosun’s new flagship pistol optic, the 509T, has a host of features and shooters will appreciate the ultra-durable enclosed design.

Main Image f4159788da6a13a05c7755e7e3b29890 200706 102510

9 Great Riflescopes for 2020

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

Using rangefinder f4159788da6a13a05c7755e7e3b29890 200722 092504

11 Topnotch Rangefinders for 2020

In a world driven by technology, optics manufacturers raise the rangefinder bar for 2020.

Trijicon Optics Bigger and Better e991f65cda8cad0d03a7ea8cd2674507 200616 152502

Trijicon Significantly Expands Riflescope Lines

A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.

Pulsar N450 e991f65cda8cad0d03a7ea8cd2674507

Pulsar Digex N450 Night Vision Riflescope

The Digex N450 night vision riflescope from Pulsar uses a rugged and lightweight all metal 30mm scope housing with an anti-wear coating that will stand up to the elements and heavy use.

Seekins rings premium optics accessory photo Max Archer e991f65cda8cad0d03a7ea8cd2674507

Help Customers Improve Accuracy With These Simple Tips

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

A Glock 41 Gen4 w Leupold DP Pro reddot sight e991f65cda8cad0d03a7ea8cd2674507 200309 152502

Military's Modular Handgun System Shows Future of Optics

Pistols fitted with optics aren’t anything new, but over the past few years they’ve become more popular than ever. Here's a look at what may be coming in the future.

Binoculars 1 lenses coatings photo by Clemons e991f65cda8cad0d03a7ea8cd2674507 200221 152501

Can I Use Rain-X on my Binocular or Riflescope?

Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.

February 21, 2020

John hafner 093

How an Astigmatism Affects Red Dot Users

A customer with an astigmatism in one or both eyes may see a blurred or distorted reticle when using a red dot or holographic sight. Here’s how you can help.

February 21, 2020

John hafner 093 f4159788da6a13a05c7755e7e3b29890

How an Astigmatism Affects Red Dot Users

A customer with an astigmatism in one or both eyes may see a blurred or distorted reticle when using a red dot or holographic sight. Here’s how you can help.

February 21, 2020

Riton Optics RT S MOD 7 5 25 X56 IR e991f65cda8cad0d03a7ea8cd2674507 200211 222502

Scoping Dangerous Game: Riton Optics' RTSMod 7 Delivers

Riton Optics’ durable new dangerous game scope delivers in the field and at the cash register.

February 14, 2020